Dropbox Advanced Plan (Unlimited)
Question or Issue
Hello Dropbox Community and Support Team,
I am writing this post out of genuine concern and urgency, hoping someone from Dropbox can provide clarity, accountability, and a viable resolution.
I was a long-time user of the Dropbox Advanced plan, back when it offered unlimited storage. At the very beginning of my Dropbox journey, I asked Dropbox Support one very specific and critical question:
If I use Dropbox for years and end up storing a large amount of data (for example, 50TB), and later decide to stop my paid plan, what happens to my data? Will it be deleted, or will it remain safe on my account?
I was clearly told by Dropbox Support that:
- All the data I had already uploaded would remain permanently on my account
- My data would not be deleted as long as my account remained active
- The only limitation would be that I would not be able to upload any new data
This was a fair and reasonable policy, and it was a major factor in my long-term trust in Dropbox.
When Dropbox discontinued the unlimited storage plan and moved to per-terabyte pricing, the cost became completely impractical for a personal user with ~50TB of data. Before making any decision, I again reached out to Dropbox Support to reconfirm what would happen if I chose not to continue with an active paid plan.
Once again, I was explicitly told:
- My existing data would remain safe
- My data would not be deleted
- As long as my account stayed active, Dropbox would retain my files
This was escalated and reconfirmed by higher-level support in March 2024.
Now, completely out of the blue, I received a notification stating that:
- My data will be deleted by January 30, 2026
- I am required to reduce my account usage to under 2GB
This is extremely alarming and directly contradicts multiple written assurances I received from Dropbox Support over the years.
- How is this allowed?
This is the exact scenario I proactively asked about—multiple times—and was clearly assured would neverhappen.
- How am I supposed to download 50TB of data?
Even with fast internet, downloading this volume of data within a limited time window is unrealistic, costly, and technically challenging.
- Why is Dropbox not standing by its own commitments?
Trust was built on explicit support assurances. Changing this retrospectively puts long-term users at severe risk.
- A formal clarification from Dropbox on why previous commitments are no longer being honored
- An exception, grandfathering, or alternative solution for legacy unlimited-plan users like myself
- At the very least, a realistic and humane transition path that does not put decades of work and data at risk
This situation is extremely stressful and disappointing for someone who trusted Dropbox for years as a long-term data archival solution.
I sincerely hope someone from Dropbox can step in, review my case, and provide a fair resolution.
Thank you for taking the time to read this. I look forward to a response.
— A long-time Dropbox user and supporter