App marketing and discoverability

Question

This is an App Marketing related question but I'm posting it here as this is the only section I can find targeted to developers. Please point to a suitable section to post such questions in future. If not there, why not make a section devoted to App Marketing?

If I develop an App for Dropbox:

* What features for discoverability are there so that Dropbox users find it. For example, where is it listed and are there any features like keywords to find it?
* If I do my own promotion, for example, adwords, can I use a phrase "for Dropbox" in the ad? This is quite similar to "for Windows" which is permitted in Adwords without any problems.

Greg-DB · Accepted Answer

Dropbox doesn't offer a general app listing like that exactly where users can browse API apps, but I'll pass this along as a feature request. (There is a page that highlights some Business apps though. If you think your app would be a good fit for that listing, please contact our business development team.)

You can find the guidelines for branding and marketing your app in the developer branding guide.

Greg-DB · Accepted Answer

If you don't need to link more than 50 users, you don't need to get your app switched to production, and can just keep it in development mode. It is technically possible to link up to 500 while still in development mode too, but note that there's a time limit on that. You can find more information here:

https://www.dropbox.com/developers/reference/developer-guide#production-approval

In any case though, whether or not your app is in production, make sure your app complies with the terms and guidelines:

https://www.dropbox.com/developers/reference/tos
https://www.dropbox.com/developers/reference/devguide
https://www.dropbox.com/developers/reference/branding